Pete Van Regenmorter
How to Stop Seeing Advertising Through Rose-Colored Google Glasses.
Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...
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CAPTIVATION CAPITAL Advertising & Creative Since 2001
The Latest
Pete Van Regenmorter
- May 8, 2018
Ultimate Mindshare.
It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...
Pete Van Regenmorter
- Jan 30, 2018
Cover to Cover Captivation
As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...
Pete Van Regenmorter
- Aug 30, 2017
Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)
Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...
Pete Van Regenmorter
- Jul 18, 2017
Making a Big Splash Can Be a Pain
Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....
Pete Van Regenmorter
- May 1, 2017
Awww...Your Brand Is Just Too Precious.
Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...
Pete Van Regenmorter
- Mar 21, 2017
From The Marketing Director's Chair
No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...
Pete Van Regenmorter
- Mar 13, 2017
Good and Quick. Any Questions?
I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...
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