Pete Van RegenmorterAug 28, 2019How to Stop Seeing Advertising Through Rose-Colored Google Glasses.Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...
Pete Van RegenmorterMay 8, 2018Ultimate Mindshare.It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...
Pete Van RegenmorterJan 30, 2018Cover to Cover CaptivationAs mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...
Pete Van RegenmorterAug 30, 2017Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...
Pete Van RegenmorterJul 18, 2017Making a Big Splash Can Be a PainChairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....
Pete Van RegenmorterMay 1, 2017Awww...Your Brand Is Just Too Precious.Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...
Pete Van RegenmorterMar 21, 2017From The Marketing Director's ChairNo, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...
Pete Van RegenmorterMar 13, 2017Good and Quick. Any Questions?I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...