Pete Van RegenmorterJan 10, 2017Kicking Off the New Year.2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...
Pete Van RegenmorterAug 29, 2016Winding Down. Ramping Up.For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...
Pete Van RegenmorterJul 26, 2016Bring It To Life.If you're a marketing director at a company of any size, you know how to piece together one mean marketing plan. It has the reach to...
Pete Van RegenmorterJun 22, 2016Strategy. It's Baked Right In.When it comes to generating advertising creative, I've always been a "show don't tell" person. No need to research and focus group a...