Introducing CCPLUGIN,™ a new way for ad agencies, marketing firms, and other idea-driven businesses to plug into my award-winning creativity.

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OVERVIEW

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My CCPlugin aims to streamline the delivery of my original, proven, actionable creativity through three main concentrations, which I've labeled: Pitch, Passport, and Product.

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WHO SHOULD USE THE CCPLUGIN?

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Advertising and Marketing Agencies (PITCH)

Maybe yours is a small agency looking to land a larger client or one in an unfamiliar industry. Or you’re a big agency that knows you can never have too many ideas at the front end of developing an important pitch to prospective or existing clients. Simply plug in my decades of experience and proven creative talent, and get a batch of on-brief, original concepts that explore a wide spectrum of directions and approaches, while all still remaining cleverly tethered to the brief's objectives.

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Any Marketing-Related Firm (PASSPORT)

Whether your firm’s focus is any combination of advertising, marketing, PR, digital, media, social, or strategy, go beyond simply “producing content” to delivering next-level creative campaigns that wow your clients, generate buzz, and expand your firm’s capabilities and horizons.

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This facet of the CCPlugin focuses on your upcoming or current client projects that need audacious initial thinking. I’ll deliver a healthy supply of extendable, conceptual fuel for your in-house teams to run with.

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Other Idea-Driven Businesses (PRODUCT)

To borrow a hackneyed trope: I think outside the box.

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Well, what if there was no box? I invite you to get a little creative yourself, and ponder where your organization could use an extra dose of fresh, raw, unvarnished creativity.

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I can prolifically generate real-world, marketable, initial concepts for new products, apps, games...any project in its "clean-slate-stage" that needs box busting ideas. Keep an open mind and consider where your business could benefit from pugging into my proven creativity with CCPlugin.

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CCPLUGIN BENEFITS

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Pursue new and different clients and projects

Your firm has great capabilities, but CCPlugin has the creative juice needed to expand those competencies on an as-needed basis, so you can set your sights on more lucrative or interesting prospective clients and projects.

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Pure creativity, no strings

CCPlugin is a win-win for both of us. I get to flex my gray matter doing what I was born to do: prolifically generate great ideas. And your firm or agency gets the creative, pitch-winning, client-delighting firepower you need. There are no longer-term expectations on my part to further direct, design, write, or otherwise control or refine the concepts beyond my initial creative—minimizing overhead compared to a long-term freelancer or employee.

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Eliminate “What Ifs”

Ideas in business are hard to quantify. Maybe because they’re truly infinite. Even if your team kicks out 100 ideas for your next big pitch or project, how do you know the winning idea wasn’t #101? CCPlugin delivers Idea #101, and #105, and probably #112. When it comes to ideas, the more the more the merrier. And more profitable.

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CCPLUGIN PACKAGE DETAILS

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PITCH Package

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You'll get at least three, most likely at least five, and probably even more distinct concept directions that answer the core objectives of your creative brief or other statement of objectives with one-of-a-kind creativity.

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Each concept direction will include a series of graphic representations (or “concept rectangles”) that capture the particular approach with imagery, headlines, and “starter copy,” as applicable.

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Please visit the MORE section of my site and scroll to find any heading ending in "Concepts."  These are (often highly abridged) examples of concept packages I’ve developed in the past.

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PASSPORT and PRODUCT Packages

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I will initiate a short consultation meeting or call with firms wishing to access these facets of the CCPlugin, where we will determine the project scope and pricing on a per-project basis.

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PRICING

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Core PITCH Pricing

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CCPlugin PITCH creative development with two weeks to develop the concepts:

$3,000

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CCPlugin PITCH creative development with one week to develop the concepts:

$4,000

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(Suggested) PITCH Tip Pricing

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If business is won or generated as a result of CCPlugin concepts, you are encouraged to consider a ‘tip” for such a valuable contribution.

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Suggested amount is 3% of the total business won or generated.

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PASSPORT and PRODUCT Pricing

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I will initiate a short consultation meeting or call with firms wishing to access these facets of the CCPlugin, where we will determine the project scope and pricing on a per-project basis.

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LET'S GET STARTED

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pete@captivationcapital.com or 616-355-2530

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Looking forward to hearing from you!