#marketingplan

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Pete Van Regenmorter

How to Stop Seeing Advertising Through Rose-Colored Google Glasses.

Count on Countless Uncountables Coming from the father of modern polling, the above quote is, at first, jarring. Haven't we, in...

Pete Van Regenmorter

Ultimate Mindshare.

It occurred to me that I've used this blog mainly to tout recent successful projects or pontificate about this or that advertising...

Pete Van Regenmorter

Cover to Cover Captivation

As mentioned in my last blog post (FIVE months ago!) I was busy last August. Still busy. You say, "Congratulations, but what's it to me?"...

Pete Van Regenmorter

Spontaneous Vertical Exponential Capacity Expansion. (And Other Buzzwords I Just Made Up.)

Captivation Capital Advertising is wrapping up one of its busiest Augusts on record: creative for an over 100-panel trade show exhibit...

Pete Van Regenmorter

Making a Big Splash Can Be a Pain

Chairman of the Board Summer's well underway which means you'll find yourself at the edge of a pool or other body of water sometime soon....

Pete Van Regenmorter

Awww...Your Brand Is Just Too Precious.

Are you celebrating your brand or suffocating it? So much goes into building a brand, not the least of which: money. Depending on your...

Pete Van Regenmorter

From The Marketing Director's Chair

No, I've never sat in a marketing director's chair, but I've sat across from plenty of people who call it home. I don't envy them. Most...

Pete Van Regenmorter

Good and Quick. Any Questions?

I just received an email from a client, an excerpt of which is "dramatized" above. If you're looking to develop any kind of advertising,...

Pete Van Regenmorter

Kicking Off the New Year.

2016 was a good year, and 2017 is already shaping up to be better. I feel like I'm kicking the year off with about 15 footballs...

Pete Van Regenmorter

Winding Down. Ramping Up.

For me, it's been a great summer of family trips, beaches, golfing, and fishing (the latter two with mixed results). Unfortunately, the...