Back in 2006, I started World's Greatest Dud® as a brand for dads. It still is.
But the Dud Life™ has taken on a life of its own. Seems everybody, not just male progenitors, can feel like real duds from time to time. And some aren't afraid to flaunt it.
That's cool. In fact, sometimes the coolest people are often seen being anything but. They embrace their dudliness with pride.
So if you're a dad who takes fatherhood a lot more seriously than yourself, or anybody who'd like to take a day (or lifetime) off from being the life of the party, World's Greatest Dud is for you.
The Dud Abides.
WGD is a huge, sprawling brand that's getting sprawling-er on a regular basis.
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