BRAND MANIFESTO

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Laid back, open minded, and as chill as a dip in the waves of Lake Michigan at Oval Beach: my Saug Daug™ brand captures the carefree-wheeling, artsy, low-key feel of Saugatuck, Michigan all in one scribbled (slightly sketchy) Daug.

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Water abounds around the impossibly quaint little village of Saugatuck, but it's far from uptight. Saugatuck has no agenda. Other than maybe fun, sun, and a strict ban on self-importance.

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If you've ever lived or played in Saugatuck, or if boats, beaches, and a little summer slacking are your M.O., consider yourself an official Saug Daug.